Selling on online marketplaces could be a good move to reach your customers. But selling products on your own website will be a great move to reach your potential and fixed customers. If you have one of a kind product than it must be sold on a website made specially for it. Selling on marketplaces is like selling with your competitors. The profit margins goes low with the competition and the commission the marketplaces charges on each sale.
Where would you go to buy alligator’s leather shoe?
I would go to Giuseppe Zanotti’s website and buy it from there instead of going to a marketplace where it might not even be available.
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